When a player clicks on an affiliate's unique link and makes a deposit or bet, the affiliate receives a commission based on a pre-agreed payment plan. Affiliates are responsible for attracting potential players to the providers' websites using various marketing strategies, such as advertising on social networks or blogs. In the gambling industry, an affiliate program is a marketing strategy that allows affiliates to earn commissions by promoting gambling providers. They earn a commission from this partnership for referring customers to those businesses. Long story short, individuals who create and publish web content, known as affiliates, promote their partner’s businesses on their websites.

What is affiliate marketing?Īffiliate marketing is a commonly used and highly effective performance-based marketing strategy. Keep reading to learn how affiliate marketing works and why it’s an essential part of an online casino’s marketing strategy - as well as how Slotegrator’s Partnergrator solution can help operators make the most of their affiliate partnerships. That’s where affiliate marketing comes in. Online casinos and sportsbooks require large amounts of consistent traffic to build a loyal base of players.

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